Audience Recommendations for Every Vertical
Thoughts on Wal-Mart and ISP Data
From “Goat” to “Hero”: The Saga of the IAB Summit
Firefox vs. Internet Explorer: Part 2
In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cogno...
Comscore Responds to IAB Open Letter
Comscore Cookie Deletion Study and its Implications for Internet Audience M...
Cookie Deletion Rates and the Impact on Unique Visitor Counts
We issued an important press release today showing the results of a Comscore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring uniq...