#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
2024 Presidential Debate: Cross-Screen Performance
Credit Card Prequalification Gives Control to the Consumers
Demand for CDs Soars
From January 2022 to March 2024, the number of consumers who visited banking websites to shop for certificates of deposit (CDs) grew more than three-fold according to Comscore Digital Data.
Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?
2024 State of Gaming Report
Driving Brand Marketing ROI Across All Screens and Formats
This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance o...
Is there Representativeness in Measurement? Why the Move to Cross-Platform...
A global look at digital consumer benchmarks
2023 State of Streaming
Transforming Consumer Validation Into Campaign Success