AI Intelligence Report
AI has rewritten the rules of consumer interaction and brands must now adapt their strategies to meet customer needs in this new and evolving environment. Read more
2026 New Year's Guide
2025 State of Streaming
How Local Sports Fuel the Heartbeat of Fandom
2025 Luxury Segment Guide
2025 Sports Fanatics Guide
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
2024 Presidential Debate: Cross-Screen Performance
Credit Card Prequalification Gives Control to the Consumers
Demand for CDs Soars
From January 2022 to March 2024, the number of consumers who visited banking websites to shop for certificates of deposit (CDs) grew more than three-fold according to Comscore Digital Data.
Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?
2024 State of Gaming Report
Driving Brand Marketing ROI Across All Screens and Formats
This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance o...
Is there Representativeness in Measurement? Why the Move to Cross-Platform...
A global look at digital consumer benchmarks
2023 State of Streaming
Transforming Consumer Validation Into Campaign Success