#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
2024 Presidential Debate: Cross-Screen Performance
Credit Card Prequalification Gives Control to the Consumers
Demand for CDs Soars
From January 2022 to March 2024, the number of consumers who visited banking websites to shop for certificates of deposit (CDs) grew more than three-fold according to Comscore Digital Data.
Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?
2024 State of Gaming Report
Driving Brand Marketing ROI Across All Screens and Formats
This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance o...
Is there Representativeness in Measurement? Why the Move to Cross-Platform...
A global look at digital consumer benchmarks
2023 State of Streaming
Transforming Consumer Validation Into Campaign Success