2024 State of Gaming Report
Men More Difficult to Persuade with Advertising than Women
What Would Don Draper Do In A Digital World
The Optimization of Digital Creative
The advertising industry is evolving at an unprecedented pace. One can imagine how the titans of 1960s Madison Avenue would marvel at the complexity, agility and creative potential of today's advertis...
The Lure of TV Advertising for Internet Businesses
Great Expectations: How Advertising for Original Scripted TV Programming Wo...
The Click and Affiliate Marketing
Yesterday, Fred Wilson posted some extremely interesting observations that relate to the problem of using clicks on referral links to measure attribution and assign credit to affiliates for referrals....
The Dawn of Hybrid Audience Measurement
My Two Cents on the Online Video Conundrum
Online is the New Primetime
Coming Soon: TV! As Seen on the Internet
The Now is Time
IAB and MRC Work Together to Draft Audience Reach Definition Guidelines
Comscore Begins MRC Audit