More Insights

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

The Value of a Digital Ad

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the...

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Realizing the Promise of Programmatic through Comscore Industry Trust

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect...

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advert...

Inside A Botnet: Athena and Ad Fraud

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

A Security + Big Data Approach to Non-Human Traffic Removal

As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...

Progressing Toward a Human GRP in Digital

Lessons Learned: Maximizing Returns with Digital Media

Comscore 2014 Latin America & U.S. Hispanic Digital Summit

The Perils of Survey Data in Cross-Platform Measurement

How Better Measurement Can Bring More Brand Advertising to Digital

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?