Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
The Value of a Digital Ad
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the...
Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
Realizing the Promise of Programmatic through Comscore Industry Trust
It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect...
Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advert...
Inside A Botnet: Athena and Ad Fraud
Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem
Viewability and In-Target: Key Learnings for Media Buyers and Sellers
A Security + Big Data Approach to Non-Human Traffic Removal
As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...
Progressing Toward a Human GRP in Digital
Lessons Learned: Maximizing Returns with Digital Media
Comscore 2014 Latin America & U.S. Hispanic Digital Summit
The Perils of Survey Data in Cross-Platform Measurement
How Better Measurement Can Bring More Brand Advertising to Digital
If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?