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Gian Fulgoni on Comscore's “Viewability” Tool

Gian Fulgoni, co-founder and executive chairman of Comscore Inc., on Comscore's “Viewability” Tool.

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, Comscore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings fro...