With best-in-class validation technology, Comscore Viewability provides you real-time performance data so you can optimize campaign viewability in-flight to achieve greater advertising success. It also enables you to use clean, trusted delivery data in your effectiveness analyses to capture the undiluted impact of your advertising strategies.
Prasad brings more than a decade of experience at some of the industry's most influential companies to his role as SVP and GM of TV and Cross Platform Products at Comscore. In addition to driving innovation in Comscore's legacy television solutions, Prasad has been a defining industry voice on the topic of addressable TV measurement.
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Melinda Gladnick serves as Product Manager of Validated Campaign Essentials & Comscore Campaign Ratings. In this role she leads product teams in strategy definition and development, guiding comprehensive product vision, planning design, usability, and quality of releases.