Optimize in-flight to ensure ads leverage impact

Comscore Viewability is a free, self-service solution that provides baseline viewability measurement across display, video, desktop and mobile.

With best-in-class validation technology, Comscore Viewability provides you real-time performance data so you can optimize campaign viewability in-flight to achieve greater advertising success. It also enables you to use clean, trusted delivery data in your effectiveness analyses to capture the undiluted impact of your advertising strategies.

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Trusted Viewability Technology

Leverage the same trusted viewability tag and technology as Comscore validated Campaign Essentials (vCE®)*. 
Trusted Viewability Technology

Reflects Invalid Traffic Removal

Ensure viewability reporting reflects removal of even the most complex forms of IVT - both general and sophisticated. 
Reflects Invalid Traffic Removal

Broadly Accessible

Tag campaigns and access viewability reporting via a self-service, easy-to-use interface. 
Broadly Accessible
  • Optimize campaigns in-flight with real-time delivery data to ensure ads have the opportunity to be seen.
  • Improve accuracy of ROI calculations by integrating clean, trusted viewable impression data into Marketing Mix Models.
  • Shift campaign dollars to top-performing publishers for your campaigns.
  • Prove the efficacy of strategic decisions to improve viewability performance, and ultimately lower eCPMs, over time.
  • Demonstrate greater ROI by basing effectiveness calculations on a viewable impression baseline.
  • Reallocate media budget to high-performing publishers to achieve cost savings for clients.
  • Capitalize on monetization opportunities by charging premiums for high-quality, viewable inventory.
  • Hit client viewability thresholds by optimizing campaign performance in-flight.
  • Benchmark and improve inventory performance over time leveraging historical viewability data across your sites.

Meet the Experts

Erik Reed
Erik Reed
Product Manager, VCE & CCR

Erik Reed serves as Product Manager of Validated Campaign Essentials & Comscore Campaign Ratings. In this role he leads product teams in strategy definition and development, guiding comprehensive product vision, planning design, usability, and quality of releases.

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Melinda Gladnick
Melinda Gladnick
Product Manager, VCE & CCR

Melinda Gladnick serves as Product Manager of Validated Campaign Essentials & Comscore Campaign Ratings. In this role she leads product teams in strategy definition and development, guiding comprehensive product vision, planning design, usability, and quality of releases.

Contact me
Connect on LinkedIn