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Social Networking Sites Time Spent at Home vs Work

Share of time spent social networking from home and work locations varies across sites. A mere 7 percent of minutes spent on MySpace were accessed from a work location, compared to more than 20 percent for Facebook.com and Twitter.com.
100% - ights/Infographics/Social-Networking-Sites-Time-Spent-at-Home-vs-Work

French Mobile Users Share Product Information While in Retail Stores

In France, nearly 19 percent of mobile users texted or called friends or family about a product while being in a retail store during October 2011. The second most popular activity related to e-commerce while mobile users were in a store was to take a...
79% - ights/Infographics/French-Mobile-Users-Share-Product-Information-While-in-Retail-Stores

Vietnams Mobile-First Millennials and Multi-Platform Consumption

The emergence of smartphones and tablets, and the subsequent growth in consumption via mobile devices, have dramatically altered the digital landscape in Vietnam.
65% - ights/Infographics/Vietnams-Mobile-First-Millennials-and-Multi-Platform-Consumption

iPad Ownership Grows Among all US Income Segments

Although upper income segments still represent the majority of iPad/iPad 2 owners in the U.S., all income segments are seeing impressive growth as more consumers* adopt iPad devices.
62% - ights/Infographics/iPad-Ownership-Grows-Among-all-US-Income-Segments

2014 Olympic Winter Games in Digital Numbers

The Olympic Winter Games start today in Sochi, Russia, where 88 nations and more than 2,500 athletes representing 15 different winter sport disciplines will compete for some of sport’s most coveted medals. Online users around the globe are already browsing...
58% - ights/Infographics/2014-Olympic-Winter-Games-in-Digital-Numbers

The Rise of the iPad

A look at the rise in iPad ownership in the U.S. among mobile phone consumers* highlights the tremendous growth both the iPad and the iPad 2 have seen since their inception. Since February 2011, the number of iPad owners has more than doubled to reach...
56% - ights/Infographics/The-Rise-of-the-iPad

The European Perspective: The Rise of the iPad

iPad and iPad 2 ownership amongst the total mobile audience has seen a strong growth rate of 73.6 percent in EU5 (France, Germany, Italy, Spain and UK) since February 2011. In the three month average ending January 2012, 11.4 million mobile users owned...
50% - ights/Infographics/The-European-Perspective-The-Rise-of-the-iPad

Key Insights from Comscore's State of Gaming Report

From “freemium” games to the rise of esports, Comscore’s State of Gaming report provides detailed insight into digital gaming audiences and emerging gaming trends to help marketers, content owners, and tech companies capitalize on lucrative opportunities...
16% - ights/Presentations-and-Whitepapers/2019/Key-Insights-from-Comscore-s-State-of-Gaming-Report

Key Insights from Comscore's State of Digital Services Report

Comscore’s State of Digital Services Report provides an in-depth look at the array of digital services used by online consumers, from video and audio streaming platforms to news outlets, cloud storage providers, and productivity tools.
16% - ights/Presentations-and-Whitepapers/2019/Key-Insights-from-Comscore-s-State-of-Digital-Services-Report

Improving Product Returns Presents Biggest Opportunity for Retailers

When asked directly what aspects they would like retailers to improve, 58 percent of online shoppers chose free or discounted shipping, followed by ease of returns and exchanges (42 percent) and variety of brands and products available (38 percent). 
16% - ights/Infographics/Improving-Product-Returns-Presents-Biggest-Opportunity-for-Retailers