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Audience Profile: Viadeo vs. LinkedIn in France

In France, Viadeo and LinkedIn attracted 3 million and 2.7 million unique visitors respectively during June 2011, putting them head to head in the market.
69% - ights/Infographics/Audience-Profile-Viadeo-vs-LinkedIn-in-France

Exposed Facebook Fans by Worldwide Region Starbucks Southwest and Bing

The chart below clearly illustrates how brands may be reaching Fans across the world with brand impressions on Facebook. Starbucks has a diverse base of exposed Fans across all five global regions, with North America accounting for less than 30 percent...
57% - ights/Infographics/Exposed-Facebook-Fans-by-Worldwide-Region-Starbucks-Southwest-and-Bing

UFC 317 Topuria vs Oliveira

La histórica victoria de Ilia Topuria sobre Charles Oliveira en el UFC 317 —que lo consagró campeón en dos divisiones— generó un gran revuelo a nivel mundial. En esta infografía, analizamos el impacto del combate en redes sociales: principales métricas...
56% - ights/Infographics/UFC-317-Topuria-vs-Oliveira

will-tumblr-bring-a-younger-audience-to-yahoo-sites

With the industry buzzing about Yahoo!’s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. One of the more interesting rationales has to do with demographics. Specifically, the...
54% - ights/Infographics/will-tumblr-bring-a-younger-audience-to-yahoo-sites

Mobile is now more engaging than desktop in Canada

As Canadians ease their way into a ‘Multi-Platform Majority,’ successful marketers are delivering seamless and engaging brand experiences across desktop and mobile devices. While just over half of Canadians are accessing the Internet across platforms,...
53% - ights/Infographics/Mobile-is-now-more-engaging-than-desktop-in-Canada

comScore at the Games

comScore is providing free data snacks around the Games, to keep the industry up-to-date. Check back every day for an updated graphic showing global online and mobile behavioural patterns and how these might be affected by one of the biggest sporting...
50% - ights/Infographics/comScore-at-the-Games

Exponential Tablet Adoption in 2011 Ushers in Era of Convergent Consumption

Tablets were a pivotal force in the mobile space in 2011 as they provided consumers a unique mobile user experience, combining portability with powerful computing functionality while offering a screen size more reader-friendly than a smartphone. While...
50% - ights/Infographics/Exponential-Tablet-Adoption-in-2011-Ushers-in-Era-of-Convergent-Consumption

Men More Difficult to Persuade with Advertising than Women

In a study of 292 television copy tests that accounted for about 200,000 respondents, comScore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages than women.
50% - ights/Infographics/Men-More-Difficult-to-Persuade-with-Advertising-than-Women

Earth Day 2011 Top 10 Green Properties Worldwide

In honor of Earth Day, we took a look at the top properties in the Green category worldwide. The annual Earth Hour (March 26) encouraged people to 'go beyond the hour', sending a record 60.4 million people to visit a Green site in March (up 5 percent...
49% - ights/Infographics/Earth-Day-2011-Top-10-Green-Properties-Worldwide