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Mobile la destination de reve pour la categorie Travel en France

French summertime delivers peak interest in travel, causing digital audiences to engage heavily with the category. With an audience of 30 million unique visitors in the country, travel websites reached 64% of the French audience in July 2016, and insights...
100% - ights/Infographics/Mobile-dream-destination-for-French-Travel-category-propelling-Airbnb-to-highest-European-reach

Dutch Engage 2x More with Airbnb Sites vs Hotels Category Average

As the summer kicks off in the Netherlands, a peaking interest in travel affects how digital audiences engage with this type of online content. With an audience of 8 million unique visitors in the country, travel websites reached 60% of the Dutch audience...
80% - ights/Infographics/Dutch-Engage-2x-More-with-Airbnb-Sites-vs-Hotels-Category-Average

How mobile first has paid off for Unicorn brands

Mobile, unicorns
64% - ights/Infographics/How-mobile-first-has-paid-off-for-Unicorn-brands

Tablets Show Promise for Making Online Purchases

Respondents to a June 2011 survey painted a very promising picture for both mobile and tablet devices when asked about future intent to make online purchases via connected devices. Nearly 50 percent of those with a tablet who don’t currently use it...
61% - ights/Infographics/Tablets-Show-Promise-for-Making-Online-Purchases

UK Engagement with Online Video Descends with Age

Nearly 34.8 million unique visitors watched online videos for an average of 29.8 hours per viewer in the UK during April 2012. A look at the demographic profile showed 15-24 year olds to be the most engaged age group, spending an average of 42.1 hours...
61% - ights/Infographics/UK-Engagement-with-Online-Video-Descends-with-Age

Comscore Movies

Superhero fatigue, what superhero fatigue? July is truly the month of the superhero (and the T-rex) with “The Fantastic Four: First Steps” and fan favorites “Superman” &”Jurassic World Rebirth” taking the top 3 spots over the final weekend of July with...
56% - ights/Infographics/Comscore-Movies

VEVO and Spotify Go Head to Head in the Nordics

Popular music video site VEVO currently leads the Entertainment-Music category with 5.2 million unique visitors during January 2012 in the Nordic countries (Denmark, Finland, Iceland, Norway, and Sweden). However, the music streaming property Spotify...
49% - ights/Infographics/VEVO-and-Spotify-Go-Head-to-Head-in-the-Nordics

Nearly 34 Percent of EU5 Apple iPad Users Also Own an iPhone

Information that was exclusively released in our latest white paper (Connected Europe: How Smartphones and Tablets are Shifting Media Consumption) shows that 33.7 percent of iPad users in EU5 (France, Germany, Italy, Spain and UK), also owned an iPhone.
43% - ights/Infographics/Nearly-34-Percent-of-EU5-Apple-iPad-Users-Also-Own-an-iPhone

5 Years Later A Look Back at the Rise of the iPhone

Today marks the 5 year anniversary of the first iPhone release, an important milestone not only for Apple but for the entire mobile industry.
43% - ights/Infographics/5-Years-Later-A-Look-Back-at-the-Rise-of-the-iPhone

Spotify Appeals Especially to Spanish Mobile Music Streaming Users

During the three months ending May 2011, 4.1 million people in the EU5 region (France, Italy, UK, Germany, Spain) used a music streaming service on their mobile phone.
39% - ights/Infographics/Spotify-Appeals-Especially-to-Spanish-Mobile-Music-Streaming-Users