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French Mobile Users Share Product Information While in Retail Stores

In France, nearly 19 percent of mobile users texted or called friends or family about a product while being in a retail store during October 2011. The second most popular activity related to e-commerce while mobile users were in a store was to take a...
100% - ights/Infographics/French-Mobile-Users-Share-Product-Information-While-in-Retail-Stores

Taking Pictures of Products Is Main In-Store Activity for French Smartphone Owners

There were 28.4 million French smartphone owners in the three month average ending September 2013, which constitutes nearly 60 percent of the total French mobile audience. During the month nearly 20 percent of these French smartphone users took a picture...
90% - ights/Infographics/Taking-Pictures-of-Products-Is-Main-In-Store-Activity-for-French-Smartphone-Owners

Pre-Testing Ad Creative Pays for Itself

A four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. The illustration below shows that over the course of the research period, the percentage...
87% - ights/Infographics/Pre-Testing-Ad-Creative-Pays-for-Itself

1 in 5 UK Smartphone Users Searched for Retail Store Location

In the UK, the top retail/e-commerce activity performed on a smartphone was finding a store location, with 20.2 percent of smartphone owners using the service in August 2011. 15.3 percent of all smartphone users in the UK took a picture of a product while...
87% - ights/Infographics/1-in-5-UK-Smartphone-Users-Searched-for-Retail-Store-Location

RIM Smartphone Users Least Likely to Own iPad in Europe

Although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case.
86% - ights/Infographics/RIM-Smartphone-Users-Least-Likely-to-Own-iPad-in-Europe

Growing In-Store Smartphone Activities in France

Smartphone owners in France use their phones for a variety of activities whilst in a physical retail store. As the main sales period in France has just kicked off, we looked at which of these activities experienced the most growth in the 3 month average...
86% - ights/Infographics/Growing-In-Store-Smartphone-Activities-in-France

LGBTQ-Themed Programming Attracts Viewers Across Key Segments

In this infographic, we look at how a selection of LGBTQ-themed TV programs and the networks they air on perform across age groups and with key lifestyle and behavioral segments.
86% - ights/Infographics/LGBTQ-Themed-Programming-Attracts-Viewers-Across-Key-Segments

Half of Millennial Netflix Viewers Stream Video on Mobile

Time and time and time again, Millennials have been shown to exhibit a unique set of digital habits which is sharply distinct from that of the rest of the digital population. In particular, this 18-34 year old demographic tends to be much more mobile-heavy...
82% - ights/Infographics/Half-of-Millennial-Netflix-Viewers-Stream-Video-on-Mobile

Mobile Millennials Retail Myths and Realities

Mobile devices have changed the way consumers purchase goods. Processes that were historically performed entirely offline have been transformed with the presence of smartphones and tablets that accompany consumers on their visits to retail stores.
78% - ights/Infographics/Mobile-Millennials-Retail-Myths-and-Realities