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Comscore Tip #1 de 8: Benchmark de medios
Luego de dos temporadas de los mejores consejos para tener mayor entendimiento de la plataforma de MyMetrix, ya se encuentra disponible la 3ra edición de Comscore Tips. Una serie de videos que lo ayudarán a sacar mejor provecho de sus accesos a las plataformas...
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ights/Videos/Products/Comscore-Tip-1-de-8-Benchmark-de-medios
The Weekend Update - April 1 2022
Paul Dergarabedian, Senior Media Analyst, breaks down the global box office Top 5 in The Weekend Update, including "Morbius", "Sonic 2", "The Batman", "RRR" and "The Lost City".
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ights/Videos/Box-Office-Bites/The-Weekend-Update-April-1-2022
Comscore tip #1 de 5: Sitios versus Categoría Media Trend
¿Sabías que MyMetrix permite a los sitios evaluar el rendimiento de sus métricas, no tan solo contra sus principales competidores sino también contra categorías de contenido completas? Aquí te enseñamos cómo hacerlo.
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ights/Videos/Products/Comscore-tip-1-de-5-Sitios-versus-Categoria-Media-Trend
Comscore tip #1 de 5: Recomendación de medios
Existe una funcionalidad en MyMetrix poco conocida y utilizada que te pude ayudar a mejorar los insights que sacas de la plataforma. Esta funcionalidad provee recomendaciones basadas en actividad de otros usuarios de MyMetrix. Te invitamos a explorar...
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ights/Videos/Products/Comscore-tip-1-de-5-Recomendaciun-de-medios
"F9" International Edition
Universal Pictures’ “F9” is the No. 1 movie in the world this weekend as it kicked off its international run in eight markets including Korea, Hong Kong, Russia, the Middle East and China.
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ights/Videos/Box-Office-Bites/F9-International-Edition
Workout Videos are Fast Growing Genre
Rachel Gantz, GM of Activation Solutions at Comscore, discusses online consumer trends during the Coronavirus pandemic.
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ights/Videos/Interview/Workout-Videos-are-Fast-Growing-Genre
Could it be a record year at the box office?
Comscore's box office guru Paul Dergarabedian joined Peter Bowes and Rhod Sharp on BBC Radio 5 for a great conversation about the 2019 box office summer.
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ights/Videos/Interview/Could-it-be-a-record-year-at-the-box-office
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options.
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ights/Videos/Interview/More-Front-End-Automation-Needed-For-Addressable-TV
Gian Fulgoni Relishes Neverending Search For The Solution
We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second.
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ights/Videos/Interview/Gian-Fulgoni-Relishes-Neverending-Search-For-The-Solution
How Walmart & Target are winning mobile
This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via smartphone. So which retailers are winning the mobile...
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ights/Videos/Interview/How-Walmart-and-Target-are-winning-mobile
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