- February 10, 2015

How Walmart & Target are winning mobile

This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via smartphone. So which retailers are winning the mobile war? Yahoo Finance asked Comscore co-founder Gian Fulgoni and while some of the usual suspects topped the list, there’s a few companies that might surprise you.

Number 1 on the list was Amazon, followed by eBay. They had 69% and 63% of their traffic via mobile devices respectively. “I think they were the two pure play online retailers who really figured out the importance of mobile first,” said Fulgoni. “They developed easy to use, powerful apps.”

As Fulgoni points out, a lot of retailers were late to understand the importance of mobile devices and therefore were slow to build easily manageable apps. Just a year ago, “I don’t think [retailers] had yet understood the importance of these mobile devices, either as a device to buy a product with, or as a device that was being used by consumers to pull in information and do price comparisons, even if the ultimate purchase ended up in the store,” he said.

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