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Be Real Your Friends for Real

BeReal, la red social francesa que pretende humanizar y naturalizar las redes sociales, empieza a despegar en España. Los datos de agosto 2022 de Comscore avalan su crecimiento exponencial y lo sitúan como la nueva red social a la que sus competidores...
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Debunking Five Myths about Holiday E-commerce

With the online holiday shopping and buying season in full swing, I thought it might be helpful to debunk five myths about e-commerce that still seem to be making the rounds in the media. Many of these myths have tended to originate as a result of the...
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The number 1 digital advertising metric

comScore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey the brand marketers and agencies in attendance for definitions of what ‘premium’...
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Credit Card Prequalification Gives Control to the Consumers

Demand for consumer credit cards remains high as issuers develop strong benefits and offer rich rewards to attract consumers.
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UbiquiTV is the new reality

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV...
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Control and Transparency the Key to Furthering Programmatic in Asia Pacific

Programmatic technologies offer media buyers and advertisers a wonderful opportunity to improve campaign performance but for programmatic to be truly embedded, advertisers need control and transparency around their investment in programmatic.
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Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Despite mobile accounting for 63% of total digital time spent in 2015, it only attracted 35% of all online ad dollars, according to the IAB 2015 Internet Ad Revenue Report. Ad dollars tend to eventually follow attention, but right now there’s a gap in...
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Spotify Makes a Splash among U.S. Early Adopters

Following years of speculation and anticipation, European social music application Spotify recently touched ground here in the U.S. to a great deal of fanfare. Despite some difficulty in tangling with the record labels on royalties and fees, Spotify was...
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Free Shipping for the 2010 Holiday Season

Each year for the past few years, leading online retailers Amazon and Walmart have competed for e-commerce supremacy during the holiday season. Though Amazon remains the undisputed leader in the space, Walmart has improved its position in the market through...
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Passing the Torch to Serge Matta as comScores Next CEO

One of my most important objectives in building comScore has been to ensure that the company has the talent and bench strength to thrive without me at the helm. I am proud to announce that we have reached that milestone as a part of a carefully planned,...
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