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A oportunidade para anunciantes e publishers diante da recente notícia sobre os cookies
As the AdTech ecosystem processes this week’s news from Google, that it has pulled back on its plans to deprecate third-party cookies from Chrome, I see major positives for an evolving industry. The Google announcement doesn't mean a return to January...
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ights/Blog/The-Opportunity-for-Advertisers-and-Publishers-in-Light-of-the-Recent-Cookies-News
Monetization Opportunities for Publishers
It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
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ights/Blog/Monetization-Opportunities-for-Publishers
comScore, FTC and TRUSTe Headline Privacy Town Hall
For those of you who may not be aware, Saturday, January 28th is the fourth annual Data Privacy Day, a day devoted to promoting best practices to help equip business and consumers to protect their online data and privacy. comScore is delighted to be helping...
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ights/Blog/comScore-FTC-and-TRUSTe-Headline-Privacy-Town-Hall
Say hello to Proximic by Comscore
Your Programmatic Targeting Partner. Backed by Comscore.
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ights/Blog/Say-hello-to-Proximic-by-Comscore
Celebrating Juneteenth and Our Commitment to Change A Message from Comscores CEO BIll Livek
Beginning this year, this Friday, WE as Comscore will observe Juneteenth as a company holiday in the U.S. forever. Designating Juneteenth as a company holiday is a small but important step to acknowledge and celebrate Black freedom, culture, and history.
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ights/Blog/Celebrating-Juneteenth-and-Our-Commitment-to-Change-A-Message-from-Comscores-CEO-BIll-Livek
Highlights from the 2022 INTERACT Summit
It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
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ights/Blog/Highlights-from-the-2022-INTERACT-Summit
Beyond Screens and Markets
For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
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ights/Blog/Beyond-Screens-and-Markets
Navigating the Future of Publishing
This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
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ights/Blog/Navigating-the-Future-of-Publishing
Navigating the Future of Ad Monetization with Proximic by Comscore
Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
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ights/Blog/Navigating-the-Future-of-Ad-Monetization-with-Proximic-by-Comscore
The Future of TV Audience Lift and Audience Shift
The fact that viewing habits are driving TV to a multi-platform future is not anything new. However, when industry-leaders who remain innovative amid all of this change get together to talk about this future, I make a point to listen to their predictions....
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ights/Blog/The-Future-of-TV-Audience-Lift-and-Audience-Shift
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