Search for "The Heavenly Demon Can" returned 1272 matches

Players vs Referees in the Digital Advertising World

Establishing a clear definition of roles between players and referees is central to the smooth, fair running of sporting contests. The presence of an impartial third party facilitates even treatment of both sides, ensures that rules are consistently applied,...
100% - ights/Blog/Players-vs-Referees-in-the-Digital-Advertising-World

Theres a 20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts.
100% - ights/Blog/Theres-a-20-Billion-Pot-of-Gold-at-the-End-of-the-Mobile-Advertising-Rainbow

Leveraging Advertising Expenditures in a Challenging Economic Environment

Multiple large scale studies of past recessions indicate that brands that continued to invest in marketing efforts during recessionary times not only maintained market share during the recession, but actually increased share post-recession. Unfortunately,...
99% - ights/Blog/Leveraging-Advertising-Expenditures-in-a-Challenging-Economic-Environment

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer appearing on a retailer’s website.
99% - ights/Blog/How-the-Digital-Endcap-Can-Help-Improve-Online-Retailers-Bottom-Lines

'The Power of Like 2' Offers New Insights into How Social Marketing Delivers ROI

comScore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs...
98% - ights/Blog/The-Power-of-Like-2-Offers-New-Insights-into-How-Social-Marketing-Delivers-ROI

comScore Announces Media Metrix 360 Measurement Platform Now Open + New Program for Start-Ups

Today comScore made two very important announcements at the TechCrunch Disrupt Conference in NY that we are extremely excited to share with the industry
97% - ights/Blog/comScore-Announces-Media-Metrix-360-Measurement-Platform-Now-Open-New-Program-for-Start-Ups

Getting the Most out of the Games How Campaign Optimization Can Drive ROI

Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games....
97% - ights/Blog/Getting-the-Most-out-of-the-Games-How-Campaign-Optimization-Can-Drive-ROI

Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
96% - ights/Blog/Comscore-TV-Personification

The 4 Ps of Marketing in a Digital World

The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding...
96% - ights/Blog/The-4-Ps-of-Marketing-in-a-Digital-World

Five Strategies for Effectively Marketing to the MultiPlatform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization.
96% - ights/Blog/Five-Strategies-for-Effectively-Marketing-to-the-MultiPlatform-Majority