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Making Data Simple with Comscore Total Digital
For the first time, Comscore Total Digital gives marketers, agencies and publishers combined digital and social measurement in one intuitive interface. Take a look at some of the key visual insights that will simplify the way you work.
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ights/Blog/Making-Data-Simple-with-Comscore-Total-Digital
Interview with Surinder Siama of ResearchTalk Podcasts
I was recently interviewed by Surinder Siama of ResearchTalk Podcasts about current trends in Internet market research, and thought I’d share the video with you below. Much of our discussion focuses on a recent study that comScore conducted with P&G,...
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ights/Blog/Interview-with-Surinder-Siama-of-ResearchTalk-Podcasts
Fintech and traditional banks competition or symbiosis
In this article we look at the online banking ecosystem and ask whether UK consumers are about to adopt new banking fintechs services en masse to manage their money and finances.
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ights/Blog/Fintech-and-traditional-banks-competition-or-symbiosis
2022 FIFA World Cup the sponsors hitting the back of the net
As we near the final stages of the tournament, we look at how the sponsors are faring.
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ights/Blog/2022-FIFA-World-Cup-the-sponsors-hitting-the-back-of-the-net
Putting the Digital Future in Focus – 5 Stories that Will Shape the U.S. Digital Industry in 2012
comScore just released its 2012 U.S. Digital Future in Focus report, which is full of interesting data covering the digital industry including social media, search, online video, digital advertising, mobile and e-commerce, including an analysis of what...
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ights/Blog/Putting-the-Digital-Future-in-Focus-5-Stories-that-Will-Shape-the-U.S.-Digital-Industry-in-2012
In Push for Digital Dollars, Look Beyond CPG's Big TV Budgets
By any measure, sales of consumer package goods represent an enormous industry - convenience and club stores, supermarkets, supercenters and drug stores, macaroni, mouthwash, mustard and other daily necessities generate more than $1 trillion in annual...
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ights/Blog/In-Push-for-Digital-Dollars-Look-Beyond-CPG-s-Big-TV-Budgets
Demand for CDs Soars
From January 2022 to March 2024, the number of consumers who visited banking websites to shop for certificates of deposit (CDs) grew more than three-fold according to Comscore Digital Data.
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ights/Blog/Demand-for-CDs-Soars
Tendencias de Redes Sociales en Latinoamérica para 2024
En el webinar anual de Comscore “El Estado de Social Media”, realizado el 8 de agosto de 2024, se revelaron las tendencias emergentes en redes sociales que están redefiniendo los hábitos de consumo y la dinámica de las audiencias digitales en Latinoamérica.
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ights/Blog/Tendencias-de-Redes-Sociales-en-Latinoamerica-para-2024
Como compiten las aplicaciones bancarias mas importantes para controlar la categoria
El uso de las aplicaciones demuestra el abrumador porcentaje de tiempo en dispositivos móviles en 3 de los principales mercados de LATAM: 90% de minutos en dispositivos móviles en Brasil, 94% en México y casi 95% en Argentina. Especialmente en el uso...
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ights/Blog/Como-compiten-las-aplicaciones-bancarias-mas-importantes-para-controlar-la-categoria
Indumentaria Calzado y Afines 24 porcentaje de los mexicanos navegan en sitios de la categoría
Al inicio del confinamiento, los niveles de este tipo de compra cayeron como no se había visto desde marzo de 2019, pero subieron durante los dos meses siguientes, hasta alcanzar —durante la Hot Sale de 2020— un nivel por arriba de la misma venta de un...
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ights/Blog/Indumentaria-Calzado-y-Afines-24-porcentaje-de-los-mexicanos-navegan-en-sitios-de-la-categoria
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