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25
The Womens Euros 2025 final made history on and off the pitch
UEFA Women's EURO 2025 has been one of the biggest sporting events of the year, with a record attendance of 657,291 spectators throughout the tournament¹.
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fts/The-Womens-Euros-2025-final-made-history-on-and-off-the-pitch
La Velada del Ano V
Con un pico histórico de 9,1 millones de espectadores simultáneos en Twitch y 80.000 entradas agotadas1 en el Estadio de La Cartuja (Sevilla), ‘La Velada del Año V’ del streamer Ibai Llanos, batió récords tanto en el ámbito digital como presencial, convirtiéndose...
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ights/Blog/La-Velada-del-Ano-V
A importancia dos dados na construçao de estrategias de engajamento com o consumidor digital em 2025
Brasília marcou o início do "Conexão Comscore – Onde os Dados se Encontram", um evento especialmente pensado para conectar o mercado e profissionais em torno de dados e estratégias digitais pelo Brasil. Neste blog, destacamos os principais insights e...
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ights/Blog/A-importancia-dos-dados-na-construcao-de-estrategias-de-engajamento-com-o-consumidor-digital-em-2025
What Happens When You Stop Measuring in Silos
This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
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ights/Blog/What-Happens-When-You-Stop-Measuring-in-Silos
RIPGRPs Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans followed predictable rhythms. But today, the ecosystem...
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ights/Blog/RIPGRPs-Evolving-the-Metrics-That-Move-Us-Forward
Local Is Where Currency Begins
Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because those numbers determine what gets bought, who gets...
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ights/Blog/Local-Is-Where-Currency-Begins
The Rise of AI Tools
Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
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ights/Blog/The-Rise-of-AI-Tools
Datos clave de la industria para conectar con el consumidor digital en 2025
El 3 de junio de 2025, celebramos en Madrid el evento Desayuno con Datos: Conectando con las audiencias digitales, donde tuvimos la oportunidad de compartir con los asistentes la sesión de insights “Datos Clave de la Industria ”.
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ights/Blog/Datos-clave-de-la-industria-para-conectar-con-el-consumidor-digital-en-2025
Cricket Lights Up Mobile Screens
Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
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ights/Blog/Cricket-Lights-Up-Mobile-Screens
Currency for How Media Actually Works Today
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement systems that can adapt to the new realities of today’s fluid, fragmented,...
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ights/Blog/Currency-for-How-Media-Actually-Works-Today
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