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If a Digital Ad Falls in the Wrong Place Does It Make an Impression
We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question...
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ights/Blog/If-a-Digital-Ad-Falls-in-the-Wrong-Place-Does-It-Make-an-Impression
Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads
Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers,...
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ights/Blog/Scoring-with-Super-Bowl-Advertising-Why-Google-s-Parisian-Love-Was-One-of-2010-s-Best-Ads
Battle of the Browsers: Impacting Search Share
This past week I decided to download the newly released Firefox 4 web browser, which featured several noticeable improvements over previous versions. As someone who lives and breathes search every day, my eyes were immediately draw to the new look of...
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ights/Blog/Battle-of-the-Browsers-Impacting-Search-Share
Why Chromes Cookie Decision Wont Halt Privacy Progress
In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly five-year long “will they, won’t they” waiting game.
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ights/Blog/Why-Chromes-Cookie-Decision-Wont-Halt-Privacy-Progress
The Data Personality Scale
At the opening of the INTERACT summit earlier this month I posed the question, "What is your Data Personality?” Does the thought of data make you giddy... with excitement, or nausea? Do you long for hours alone with your music and your spreadsheets -...
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ights/Blog/The-Data-Personality-Scale
The Reports of My Death Have Been Greatly Exaggerated
Over the past few years, the non-luxury sedan market has faded into oblivion as new vehicle shoppers focus on SUVs. We took a look at Comscore new vehicle data, to showcase why this market will survive and buyers overall preferences when it comes to smaller...
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ights/Blog/The-Reports-of-My-Death-Have-Been-Greatly-Exaggerated
Why Google's surprising paid click data are less surprising
Earlier this week, comScore released its January 2008 qSearch paid click report, which showed a 7% sequential decline vs. December ‘07, and a flat annual growth in paid clicks for Google. Moreover, the number of paid clicks per Google search query declined...
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ights/Blog/Why-Google-s-surprising-paid-click-data-are-less-surprising
A Shifting Homeowners Insurance Market
In recent years, the cost of property insurance has dramatically increased in some cases, placing a heavy burden on homeowners.
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ights/Blog/A-Shifting-Homeowners-Insurance-Market
Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers
While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from comScore MobiLens® Plus, 65% of the mobile population (i.e. those who own either...
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ights/Blog/Security-Concerns-Inhibit-Mobile-Banking-Adoption-Among-Older-Consumers
Q and A Search: Who, What, Where, When, Why and How
A search query, in its essence, is a question requiring an answer. Fortunately the search engines are intelligent enough to find us what we need with most any query, but some inquiries require more specification than just a term. Searchers use modifiers...
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ights/Blog/Q-and-A-Search-Who-What-Where-When-Why-and-How
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