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Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

Hawthorne Advertising, a leading creative, media, and analytics agency, knows the impact hyperlocal ads can have on their clients’ campaigns. Using measurement solutions from Comscore and The Trade Desk, the agency helped their home-service brand client...
11% - fts/Going-hyperlocal-How-one-advertiser-used-CTV-to-extend-reach-and-drive-sales

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

FlexPoint used Proximic linear TV exposure segments by Comscore to reduce overlap between linear and digital ads.
46% - fts/FlexPoint-boosts-CTV-incremental-reach-by-23-percent-for-congressional-candidate

Spectrum Reach Built Trust in Campaign Reporting Utilizing Comscore TV Data

Baer’s Furniture, a high-end family-owned multi-location furniture chain, headquartered in Pompano Beach, FL, has advertised on TV for years but sought accurate reporting and data-driven targeting from Spectrum Reach due to distrust in traditional metrics....
11% - fts/Case-Study-Drafts/Spectrum-Reach-Built-Trust-in-Campaign-Reporting-Utilizing-Comscore-TV-Data

Driving campaign efficiency ​with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
25% - e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting

Lowering cost per diagnosis (Dx)​ with privacy-centric, ID-free targeting​

Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
24% - e-Studies/Lowering-cost-per-diagnosis-Dx-with-privacy-centric-ID-free-targeting

Incremental Voters Reach

Reach Incremental Voters More Efficiently and Validate Ad Campaign Outcomes
33% - e-Studies/Reach-Incremental-Voters-More-Efficiently-and-Validate-Ad-Campaign-Outcomes

Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive Incremental CTV Reach for Major Healthcare Advertiser

Media Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into incremental audience reach across CTV and linear TV...
40% - e-Studies/Monks-Agency-Uses-CCR-Market-level-Measurement-In-The-Trade-Desk

Comscore Provides Insight into Sonoro Media’s Hispanic Audience

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
54% - e-Studies/Comscore-Provides-Insight-into-Sonoro-Media-s-Hispanic-Audience

Parallel Decisions that Improve Campaign Accuracy and Effectiveness

At Spectrum Reach, we are committed to delivering the best solutions to advertisers. That's why Comscore is our preferred measurement partner and impressions are our preferred currency. By using Comscore's advanced measurement, advertisers gain accurate...
79% - e-Studies/Parallel-Decisions-that-Improve-Campaign-Accuracy-and-Effectiveness

Benefits of Impressions-Based Buying

All Media Design Group Achieved Faster, More Accurate, and Cost-Effective Campaigns​
33% - e-Studies/Benefits-of-Impressions-Based-Buying