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Driving Incremental Reach Through Targeted Advertisement Channels
Driving Incremental Reach Through Targeted Advertisement Channels
100% -
e-Studies/Driving-Incremental-Reach-Through-Targeted-Advertisement-Channels
Use Comscore Campaign Ratings to Understand Incremental Reach
A major programmatic DSP leveraged CCR Local to understand the incremental reach of local market audiences not exposed on linear TV.
87% -
e-Studies/Use-CCR-to-Understand-Incremental-Reach-to-Audiences-Not-Exposed-On-TV
Parallel Decisions that Improve Campaign Accuracy and Effectiveness
At Spectrum Reach, we are committed to delivering the best solutions to advertisers. That's why Comscore is our preferred measurement partner and impressions are our preferred currency. By using Comscore's advanced measurement, advertisers gain accurate...
87% -
e-Studies/Parallel-Decisions-that-Improve-Campaign-Accuracy-and-Effectiveness
Benefits of Impressions-Based Buying
All Media Design Group Achieved Faster, More Accurate, and Cost-Effective Campaigns
86% -
e-Studies/Benefits-of-Impressions-Based-Buying
Use Comscore Campaign Ratings to Validate Audiences With Precision In-Flight
A global alcoholic beverage brand uses CCR as currency to ensure LDA compliance.
83% -
e-Studies/Use-CCR-to-Validate-Audiences-With-Precision-In-Flight
Comscore Campaign Ratings' Daily Reach Frequency Reporting
An international car manufacturer seeks to understand diminishing reach returns to optimize advertising campaign duration for efficient resource allocation.
82% -
e-Studies/CCRs-Daily-Reach-Frequency-Reporting
Going hyperlocal: How one advertiser used CTV to extend reach and drive sales
Hawthorne Advertising, a leading creative, media, and analytics agency, knows the impact hyperlocal ads can have on their clients’ campaigns. Using measurement solutions from Comscore and The Trade Desk, the agency helped their home-service brand client...
81% -
fts/Going-hyperlocal-How-one-advertiser-used-CTV-to-extend-reach-and-drive-sales
Plan Metrix Advanced Audience Data
PMX Advanced Audience Data helps Publisher Establish SEO Plan and Improve Organic Engagement
81% -
e-Studies/Plan-Metrix-helps-leverage-targeted-advanced-audience-data
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
A public health-focused organization partnered with OMtd (OpAD Media's Programmatic Operating System) to test Proximic’s ID-Free Predictive Audiences in a brand awareness campaign, comparing performance against two cookie-based solutions, using Comscore...
80% -
fts/Achieving-Greater-Targeting-Accuracy-with-ID-Free-Predictive-Audiences
Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™
Pursuit Channel, an outdoor enthusiast network and Comscore TV client, learned that a major ad agency was not planning to include them in a nationally ranked mid-sized truck ad buy.
77% -
e-Studies/Pursuit-Channel-winning-automotive-ad-placements-with-Comscore-TV-measurement-and-Advanced-Audiences
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