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Comscore’s Reach Frequency
Comscore’s Reach Frequency optimizes campaign reach with key audience cohorts. Simulate, analyze, and plan digital campaigns pre-spend.
100% -
e-Studies/Comscores-Reach-Frequency
Consumer Journey Online
A case study that shows how we can help our clients navigate different perspectives in order to reach relevant audiences no matter where they are.
87% -
e-Studies/Consumer-Journey-Research
Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™
Pursuit Channel, an outdoor enthusiast network and Comscore TV client, learned that a major ad agency was not planning to include them in a nationally ranked mid-sized truck ad buy.
84% -
e-Studies/Pursuit-Channel-winning-automotive-ad-placements-with-Comscore-TV-measurement-and-Advanced-Audiences
Comscore TV Local empowers cosmetic brand to identify stations that best reach their target audiences
Comscore TV local reporting empowers advertisers to identify stations that most reach their cosmetic brand's Broad-Based, Target, and 1P Audiences.
60% -
e-Studies/Comscore-TV-Local-empowers-cosmetic-brand-to-identify-stations-that-best-reach-their-target-audiences
Cómo Comscore ayuda a El Heraldo de México a alcanzar sus objetivos estratégicos
El Heraldo de México, un periódico fundado en 1965 que tuvo su lanzamiento digital en 2018, buscaba trabajar en el fortalecimiento de la marca para comenzar a llegar a posiciones de liderazgo y diferenciarse de los diferentes medios regionales o estatales.
46% -
ights/Blog/Como-Comscore-ayuda-a-El-Heraldo-de-Mexico
Duoc UC y la profesionalización de la industria publicitaria
La Escuela de Comunicación del prestigioso instituto profesional chileno Duoc UC logró potenciar la integración laboral de sus estudiantes al capacitarlos de manera anticipada en herramientas de análisis digital que garantizaran un mejor desempeño profesional.
46% -
ights/Blog/Duoc-UC-y-la-profesionalizacion-de-la-industria-publicitaria
Branded Content, de publicidad artesanal a publicidad optimizada
La alianza estratégica basada en Branded Content entre uno de los diarios más importantes de México, El Universal, y la marca de lujo y alta tecnología en automóviles, Mercedes-Benz permitió sintetizar toda la información de la acción de Mercedes-Benz...
46% -
ights/Blog/Branded-Content-de-publicidad-artesanal-a-publicidad-optimizada
Comscore UX Journey
Comscore UX Journey helped credit card issuers to deep-dive into customer experiences on selected topics to determine their market position and future-proof their products
46% -
fts/Case-Study-Drafts/Comscore-UX-Journey
Comscore Credit Card Servicing
Comscore Credit Card Servicing & Rewards Benchmarker helped a credit card issuers to gain competitive insights and identify opportunities to drive further engagement.
46% -
fts/Case-Study-Drafts/Comscore-Credit-Card-Servicing
Comscore assisted a financial brand
Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
46% -
fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand2
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