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Sizing global sports audiences through contextual insights
A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
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e-Studies/Sizing-global-sports-audiences-through-contextual-insights
Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™
Pursuit Channel, an outdoor enthusiast network and Comscore TV client, learned that a major ad agency was not planning to include them in a nationally ranked mid-sized truck ad buy.
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e-Studies/Pursuit-Channel-winning-automotive-ad-placements-with-Comscore-TV-measurement-and-Advanced-Audiences
Measuring the Impact of Live Streams
An agency leveraged Comscore Branded Content powered by Hive to measure and understand the impact of JBL integrations in 6 Twitch livestreams
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e-Studies/Measuring-the-Impact-of-Live-Streams
Comscore Predictive Audiences Drive Campaign Performance for QSR Brand
H&L used Comscore's privacy-friendly contextual audiences to help a leading QSR brand achieve the same performance as cookie-based targeting solutions at a fraction of the cost.
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e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-QSR-Brand
Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand
H&L used Comscore’s privacy-friendly contextual audiences to help a leading automotive brand achieve the most efficient Cost-Per-Action.
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e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Automotive-Brand
Branded Content, de publicidad artesanal a publicidad optimizada
La alianza estratégica basada en Branded Content entre uno de los diarios más importantes de México, El Universal, y la marca de lujo y alta tecnología en automóviles, Mercedes-Benz permitió sintetizar toda la información de la acción de Mercedes-Benz...
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ights/Blog/Branded-Content-de-publicidad-artesanal-a-publicidad-optimizada
Frameplay & Comscore offer Brand Lift in the Gaming Space
A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.
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e-Studies/Frameplay-Comscore-offer-Brand-Lift-in-the-Gaming-Space
Buying efficiently and effectively with InQuest Marketing
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Comscore assisted a financial brand
Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
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Comscore helped a brand assess their digital competitive position
Comscore helped a brand assess their digital competitive position and how they stack up against competitors in KPIs
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fts/Case-Study-Drafts/Comscore-helped-a-brand-assess-their-digital-competitive-position
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