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Influencer Marketing in the "New Normal"

The “new normal” of the COVID-19 pandemic has impacted nearly all aspects of business and life in general. So, how has influencer marketing changed, and how can brands leverage it to connect to their audiences in a trying time for all?
100% - ights/Presentations-and-Whitepapers/2020/Influencer-Marketing-in-the-New-Normal

Cross-Platform: liderando o futuro da medição digital

No último ProXXIma, um dos principais eventos da indústria no País, a Comscore Brasil marcou presença e também apresentou o painel “Cross-Platform, transformando a medição de mídia no Brasil”.
89% - ights/Presentations-and-Whitepapers/2024/Cross-Platform-liderando-o-futuro-da-medicao-digital

comScore & Digital Analytix

Knowing that 92% of all global digital data were generated in the last two years, we need urgently to understand how to leverage all the insights generated in real time.
87% - ights/Presentations-and-Whitepapers/2015/comScore-and-Digital-Analytix

How Publishers are Gaining Share in a Growing Display Advertising Market

According to comScore Ad Metrix, nearly 1.3 trillion display ads were delivered to U.S. Internet users in Q3 2010, marking a 22% increase versus a year ago. Facebook.com led all online publishers with a 23% share of display ad impressions, an increase...
87% - ights/Presentations-and-Whitepapers/2010/How-Publishers-are-Gaining-Share-in-a-Growing-Display-Advertising-Market

2013 UK Digital Future in Focus

In this webinar, Cathy McCarthy discussed key findings from our 2013 UK Digital Future in Focus report.
87% - ights/Presentations-and-Whitepapers/2013/2013-UK-Digital-Future-in-Focus2

Coupon Category

Each month comScore creates a Data Insight presentation on a different topic in digital. In this August 2016 edition, the topic is "Coupon Category".
87% - ights/Presentations-and-Whitepapers/2016/Coupon-Category

An Online Game of Snap

Time spent on mobile (smartphone and tablet devices) is dominated by app usage. UKOM approved comScore data shows that apps falling under the gaming category are strong drivers of time online in the UK, with 69% of all app users accessing these on mobile...
87% - ights/Presentations-and-Whitepapers/2018/An-Online-Game-of-Snap

UKOM Insights - Online Gambling

With the World Cup kicking off last week, online gambling sites have geared up for a busy month. UKOM approved comScore data shows that the online gambling category attracted 45% of all UK online adults in April 2018.
87% - ights/Presentations-and-Whitepapers/2018/Online-Gambling