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Mobile's Hierarchy of Needs Webinar
During this presentation, Ben Martin, Global Marketing Insights Director at comScore looks at the current mobile trends across 9 countries and how consumer behaviours across mobile devices can be aligned with Maslow’s Hierarchy of Needs.
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ights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs-Webinar
The Global Mobile Report
Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers need to understand the full extent of their global multi-platform...
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ights/Presentations-and-Whitepapers/2015/The-Global-Mobile-Report
The 2010 Mobile Year in Review
comScore presents the inaugural Mobile Year in Review report, a look at the top trends in mobile throughout 2010 and their implications for the coming year. The report looks across the U.S., EU5 and Japan, providing insights on the dynamic mobile ecosystem.
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ights/Presentations-and-Whitepapers/2011/2010-Mobile-Year-in-Review
Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem
Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers...
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ights/Presentations-and-Whitepapers/2015/Monetizing-Mobile-Apps-in-Today-s-Competitive-Ad-Ecosystem
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed
This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.
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ights/Presentations-and-Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking
Understanding the Big Trends of Global Digital Market
In 1996, two-thirds of the world’s internet population was in the United States. Today, 40 percent of the online audience is in Asia Pacific, making it the largest internet region. At this introductory session, Enrico Verhulst presents the shifting patterns...
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ights/Presentations-and-Whitepapers/2013/Understanding-the-Big-Trends-of-Global-Digital-Market
The Value of a Digital Ad
Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. Fortunately,...
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ights/Presentations-and-Whitepapers/2015/The-Value-of-a-Digital-Ad
(Re) Finding our North Star in the New Normal
While the immediacy of the news, business/financial impact and KPIs dominate our (and our company’s) focus, it is easy for measurement to chase its tail in service of quick wins and near term gains as everyone feels the pressure to perform.
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ights/Presentations-and-Whitepapers/2020/Re-Finding-our-North-Star-in-the-New-Normal
Global Digital Future in Focus 2018
The 2018 Global Digital Future in Focus provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content consumption changed over the course of 2017.
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ights/Presentations-and-Whitepapers/2018/Global-Digital-Future-in-Focus-2018
The Future of Measurement in a Cookieless World
In an increasingly data privacy-driven world, marketers are being challenged to ensure the success of their advertising campaigns, while respecting consumers' privacy and maintaining their trust. As a result, many companies are now planning to go “cookieless”...
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ights/Presentations-and-Whitepapers/2020/The-Future-of-Measurement-in-a-Cookieless-World
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