Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
During this presentation, Ben Martin, Global Marketing Insights Director at Comscore looks at the current mobile trends across 9 countries and how consumer behaviours across mobile devices can be aligned with Maslow’s Hierarchy of Needs. Watch the full webinar on demand now.
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Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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