Mobile's Hierarchy of Needs Webinar
During this presentation, Ben Martin, Global Marketing Insights Director at Comscore looks at the current mobile trends across 9 countries and how consumer behaviours across mobile devices can be aligned with Maslow’s Hierarchy of Needs. Watch the full webinar on demand now.
Topics covered during this presentation:
- Overview of the global mobile landscape
- How mobile consumption aligns with Maslow’s Hierarchy of Needs
- Key categories seeing the greatest shifts in mobile usage
- Top trends in social media and messaging apps
- Opportunities and challenges for ongoing mobile growth