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APAC Travel Report

Across APAC countries, thirty-five percent of the digital audience visited a travel site in February 2018. Almost half of them visited an online travel agent site, whereas a third visited travel information sites as part of the information-gathering process....
0% - ights/Presentations-and-Whitepapers/2018/APAC-Travel-Report

comScore Reappointed as Digital Audience Measurement Currency in Malaysia

comScore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been reappointed as the preferred vendor for digital audience measurement in Malaysia.
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An Online Game of Snap

Time spent on mobile (smartphone and tablet devices) is dominated by app usage. UKOM approved comScore data shows that apps falling under the gaming category are strong drivers of time online in the UK, with 69% of all app users accessing these on mobile...
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The Potential of Digital Advertising Strategies amid GDPR

So far, the year 2018 has seen the fight against the overall lack of transparency, invalid traffic and concerns around brand safety continue. However, these issues have somewhat been overshadowed by the General Data Protection Regulation (GDPR) in the...
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Il Report comScore 2018 Online Banking in Europa

comScore today announced it has published its 2018 “Online Banking in Europe” report, which uses multi-platform data from five European countries (France, Germany, Italy, Spain and the UK) to highlight online trends impacting the banking sector, outlining...
0% - ights/Press-Releases/2018/6/comScore-2018-Online-Banking-in-Europe-Report

La Banque en Ligne en Europe

In March 2018, 91% of EU5 digital population accessed some form of financial site or app. Online banking - a subset of online finance - was used by 70% of the EU5 digital population. Compared with some other industries, the banking sector is successfully...
0% - ights/Presentations-and-Whitepapers/2018/Online-Banking-in-Europe

Fast Food by Smartphone

It has never been easier to order food online in the UK. The steady growth of online food delivery services saw many new apps enter this competitive market. UKOM approved comScore data revealed that the top UK restaurant and fast food smartphone apps...
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comScore Announces Indian Launch of Video Metrix Multi-Platform

comScore, Inc. today announced the Indian launch of Video Metrix® Multi-Platform (VMX MP) providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how,...
0% - ights/Press-Releases/2018/6/comScore-Announces-Indian-Launch-of-Video-Metrix-Multi-Platform

comScore to Re-list on The Nasdaq Global Select Market

comScore, Inc. today announced that The Nasdaq Stock Market LLC has approved its application to list its common stock on The Nasdaq Global Select Market and will commence trading at the market open on Friday, June 1, 2018 under the trading symbol “SCOR”....
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Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Brand safety is a hot topic in digital advertising – and for good reason. Budgets, reputations, and relationships – both with media partners and customers – are on the line when an ad is delivered in a questionable environment. But brand safety isn’t...
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