Comscore Announces Indian Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops
Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content
Bangalore, India, 6 June, 2018 -Comscore, Inc. today announced the Indian launch of Video Metrix® Multi-Platform (VMX MP) providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed. This launch also includes the introduction of enhanced mobile video reporting for YouTube and its Partner channels, helping content producers that participate in the YouTube Partner program improve the monetization of their audiences across distribution channels.
“Today, we see nearly 80 percent of Indian internet users accessing digital content on mobile devices alone. Only measuring video on desktop leaves out a massive amount of total viewing. This is why it is important that content producers and advertisers have a consistent, trusted way to plan, transact and evaluate video audiences across digital devices,” said Kedar Gavane, VP of sales at Comscore. “The introduction of Video Metrix Multi-Platform marks another important milestone in cross-platform measurement.”
The introduction of Comscore’s digital video measurement product VMX MP now enables clients to:
- Get a holistic view of the audiences’ viewership for owned and competitive video content
- Quantify total, incremental and unduplicated viewership across smartphone, tablet and desktop
- Understand how engagement differs across platforms to more efficiently monetize and plan
“There is no doubt video consumption on mobile devices is increasing rapidly. This opens new fronts for advertisers and their agencies, and we have seen a proliferation of experiments with video content, formats, and delivery,” said Gopa Kumar, Executive Vice President, Isobar, Dentsu Aegis Group. “The ability to understand how, when and where the video content is consumed is key to ensuring the relevance of this communication channel, while delivering maximum value to content creators and distributors. Within that context, the launch of Comscore’s multi-platform video measurement solution is a much-needed addition to the mobile industry.”
“Correctly measuring audiences on various devices is key," said Avinash Pandey, COO of ABP News Network. “Also, since there has been a considerable growth in video in terms of the spread and use by Indian users with regard to both news content and advertising, having access to multi-platform measurement for video enables all market players to better understand what is happening across devices.”
Video Metrix Multi-Platform relies on the Comscore Unified Digital Measurement (UDM) framework, a hybrid measurement approach that utilizes panels alongside direct measurement from video publishers via census tags. Video content publishers interested in participating in multi-platform digital video measurement can ensure comprehensive coverage of their viewing behavior by implementing census tags and deploying Comscore’s mobile SDK. To learn more about tagging, please contact your Comscore account representative. For more information on Comscore Video Metrix Multi-Platform, please visit: www.comscore.com/VideoMetrixMP or contact us.
Comscore (NASDAQ:SCOR) is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, Comscore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in 70 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
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