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3 Reasons to Use Influencer Marketing

Social media has spawned a new generation of product spokespeople. Gone are the days when only athletes, musicians and celebrities endorsed products. Instead, brands are turning to social influencers.
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Retailers Battle It Out on Social for Black Friday Supremacy

With only four days left until the single biggest shopping day of the year, it is almost impossible to avoid Black Friday ads on any medium, including social media. There are literally thousands of tweets, posts and ads compelling us to “Save Early!”,...
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Giochi online in Europa

In this week’s edition of Comscore Snapshots we look at the online gaming landscape in Europe. We include statistics for the EU5 region: France, Germany, Italy, Spain, and the UK. Our analysis covers websites and mobile apps where consumers can find information...
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TATA IPL 2022 Indias Super Bowl Part II

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
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A Baseball State of Mind in NYC

Weekly Local TV Snapshot: Week of August 22-28, 2022
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Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile

As cities reopen and consumers are once again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers will recommend Digital Out of Home in their media...
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New England Sports Shine in Boston MA

The New England Patriots season kicked off versus the Philadelphia Eagles last Sunday.
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Los equipos con los hinchas más comprometidos de la Liga de Campeones

In January 2023, the cross-platform audience on Facebook, Twitter, and Instagram reached 1.3 billion people who generated 987.8 million social interactions during the month.
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JioCinema and the 2022 FIFA World Cup

JioCinema is a popular streaming platform in India, providing users with a vast library of movies, TV shows, and other multimedia content. In the past couple of months, the platform has expanded its reach by broadcasting major sporting events, most notably,...
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Football Sees Another Week of Success in Albany Schenectady NY

Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
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