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Unlocking Mobile Measurement for YouTube in the US

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of the reporting of new mobile video metrics for...
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Unlocking Mobile Measurement for YouTube in the UK

A large amount of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of reporting for new mobile video metrics...
0% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-UK

Advances in comScores vCE Campaign Measurement Service Aim to Increase

comScore today announced key milestones in the advancement of its holistic multi-platform advertising measurement offering, validated Campaign Essentials™ (vCE®). The enhancements include sophisticated fraud prevention, new industry accreditations, expanded...
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comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display Video Web and Apps

comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™...
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Internet in Italia – I trend del 2017

L’Italia continua a scontare un certo ritardo nei livelli di penetrazione di utilizzo della Rete rispetto ai paesi più evoluti, ma dall’altro lato sta dimostrando un potenziale di crescita davvero significativo
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US Smartphone Penetration Surpassed 80 Percent in 2016

A lot has been written about how extraordinary the year 2016 was, and there’s a good chance you read some of those articles, tweets and Facebook posts on your smartphone. That’s because 2016 was also the year that smartphone adoption surpassed 80% of...
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Revised Top 50 Digital Media Properties for October and November 2016

Last month, Facebook uncovered an issue that impacted comScore’s reporting for a small number of Instant Articles publishers. Specifically, it caused an underreporting of iPhone traffic from Facebook for the affected publishers between September 20 and...
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3 digital categories to watch at the start of 2017

In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ or future plans for consumers. 61% of the German online audience visited travel sites, 44% health sites and 30% career services and development,...
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comScore Appoints Carol DiBattiste as General Counsel Chief Privacy and People Officer

comScore (NASDAQ: SCOR) today announced that Carol DiBattiste will join comScore as General Counsel & Chief Privacy and People Officer on January 23, 2017. A recognized expert in legal, compliance, enterprise risk and change management, Ms. DiBattiste...
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Music Choice and comScore Announce the Top Ten Music Videos of 2016

Check out the Top Music Choice videos of the year, tracked by comScore’s Custom OnDemand Essentials.
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