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comScore Introduces Mobile Audience Campaign Reporting in Canada and the United Kingdom

comScore (NASDAQ: SCOR) today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom
0% - ights/Press-Releases/2016/9/comScore-Introduces-Mobile-Audience-Campaign-Reporting-in-Canada-and-the-United-Kingdom

Global Facebook Viewability Reporting Going Live in comScore validated Campaign Essentials

comScore (NASDAQ: SCOR) today announced that Facebook viewability data will be available on a global basis directly through the Ad Validation module of validated Campaign Essentials™ (vCE®) later this month. The new reporting includes key viewability...
0% - ights/Press-Releases/2016/9/Global-Facebook-Viewability-Reporting-Going-Live-in-comScore-validated-Campaign-Essentials

comScore Introduces Solution to Drive Data Activation for Digital Advertising at Scale

comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. comScore Activation helps media sellers increase scale and achieve...
0% - ights/Press-Releases/2016/9/comScore-Introduces-Solution-to-Drive-Data-Activation-for-Digital-Advertising-at-Scale

Mobile la destination de reve pour la categorie Travel en France

French summertime delivers peak interest in travel, causing digital audiences to engage heavily with the category. With an audience of 30 million unique visitors in the country, travel websites reached 64% of the French audience in July 2016, and insights...
0% - ights/Infographics/Mobile-dream-destination-for-French-Travel-category-propelling-Airbnb-to-highest-European-reach

Ad Fraud in Mobile Advertising The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have...
0% - ights/Blog/Ad-Fraud-in-Mobile-Advertising-The-Next-Battleground

Malaysia Video Leaning Towards Shorter Form Content on Desktop

A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings.
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Juegos Olimpicos Instagram se lleva la medalla de oro en engagement en Río 2016

The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for...
0% - ights/Infographics/Olympics-Instagram-takes-gold-medal-for-engagement-in-Rio-2016

Dutch Engage 2x More with Airbnb Sites vs Hotels Category Average

As the summer kicks off in the Netherlands, a peaking interest in travel affects how digital audiences engage with this type of online content. With an audience of 8 million unique visitors in the country, travel websites reached 60% of the Dutch audience...
0% - ights/Infographics/Dutch-Engage-2x-More-with-Airbnb-Sites-vs-Hotels-Category-Average

comScore Board Names Co-Founder Gian Fulgoni as Chief Executive Officer

comScore (NASDAQ: SCOR) today announced that its Board of Directors has named company co-founder Gian Fulgoni as its Chief Executive Officer. Mr. Fulgoni most recently served comScore as Chairman Emeritus, a role he has held since 2014, and he will continue...
0% - ights/Press-Releases/2016/8/comScore-Board-Names-Co-Founder-Gian-Fulgoni-as-Chief-Executive-Officer

Coupon Category

Each month comScore creates a Data Insight presentation on a different topic in digital. In this August 2016 edition, the topic is "Coupon Category".
0% - ights/Presentations-and-Whitepapers/2016/Coupon-Category