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U.S. Online Travel Spending Rebounds

While we tend to focus much of our attention on retail e-commerce spending trends as a gauge of the U.S. consumer economy, it can be easy to overlook another important sector of e-commerce: online travel. Though it no longer drives the majority of online...
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What's Driving the Decline in Search Ad Coverage?

During my keynote at the Search Insider Summit in Captiva last week, I presented some data on trends in search activity that I thought might be of interest to readers of this blog.
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American Idol Searches Predict Lambert Landslide

If Americans’ search behavior is any indication which way they’re leaning towards voting for the next American Idol, it looks like it’ll be a runaway victory for Adam Lambert. Compared to other contestants Kris Allen and Danny Gokey, Lambert generated...
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comScore Unearths Gems from the Data Mine for You!

At comScore, we are constantly mining our vast mountain of data and surfacing interesting new findings that we don’t always get the opportunity to share publicly. So today we are introducing a new website, the comScore Data Mine. This site is our way...
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comScore Introduces Innovation to Validate Online Campaign Delivery in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the UK launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables...
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Growing Number of Smartphone Users Bodes Well for Mobile Web

Many key developments in digital media stand poised to redefine the way we consume content across platforms in 2010. Among these will be the introduction of paid-for content, further blurring of traditional TV broadcasting and online video distribution,...
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comScore Releases March 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped...
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1 in 5 Mobile Phone Users in Japan Now Owns a Smartphone

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending February 2012. The study...
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For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with...
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Groupon-com Audience Grows 1000-percent in Past Year-Captures number-1 Spot among Coupon Sites

In August, Groupon surged ahead with its 11th straight month of gains to reach 6.5 million U.S. unique visitors, capturing the title of the web’s most visited coupon site.
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