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Colombia Internet Audience Increases 31 Percent in Past Year to Rank as Fastest-Growing Market in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its latest study on Internet usage in Colombia. The report found that Colombia is the fastest-growing Internet market in Latin America, growing 31 percent...
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Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone...
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Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends....
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Spotted on Second Life

Spotted on Second Life ...
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Young Adults and Newspapers

I found it ironic last week when I read the headline in Monday’s New York Times, “Young Adults are Giving Newspapers Scant Notice,” because there I was, a young adult, reading this newspaper article. Well, sort of. I actually caught the article online,...
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High Gas Prices Drive Consumers to Find Deals on the Internet

Hello, my name is Ian Eccleston from the Marketing Communications department at comScore. I'd like to share with you some rather interesting comScore data related to rocketing gas prices.
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Firefox vs. Internet Explorer

Welcome to my first posting on comScore Voices. Here, I’ll take the opportunity to discuss topics and provide information that I hope will be relevant – and valuable – to anyone who is keenly interested in the continued development of the Internet as...
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Take over TV

When I first joined the media industry a few years ago, the big buzz was around “converging media.” What began as a vision of a brave new world in which magazines would be mobile (imagine that!) and toasters would read out the morning headlines, was quickly...
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The Internet Goes Green

Tuesday, April 22 was Earth Day. The celebration that started in 1970 has evolved significantly from its early grassroots beginnings into a day when cities, schools and increasingly more corporations promote environmental consciousness, as well as their...
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Firefox vs Internet Explorer Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation...
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