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Introducing a New Media Metrix Data Exploration and Visualization Tool

comScore has introduced MyMetrix Explore, a new data exploration and visualization platform available for Media Metrix Multi-Platform. Check out how MyMetrix Explore can help you get the most out of your comScore data.
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Who is Winning the Global Instant Messaging Battle?

Social media and instant messaging apps rank atop the leader board in all 13 markets studied, but the #1 brands vary by market. Interestingly, market preference between these top brands appears to be linked to geography.
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Which Global Content Categories are Mobile First

Mobile devices account for around 7 of every 10 digital minutes in the 14 markets analysed, but smartphone and tablet share within particular content categories exhibits variances that advertisers and content owners can benefit from understanding.
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What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. comScore recently analyzed the over-the-top (OTT) viewing habits...
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comScore Appoints Five New Members to its Board of Directors

comScore announced that its board of directors has appointed five new members, effective today: Lisa Gersh, former CEO of Martha Stewart Living Omnimedia and co-founder of Oxygen Media; Mark Harris, CFO of Hercules Capital, Inc.; Jacques Kerrest, CFO...
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The Importance of Mobile and Multi-Platform Measurement in India

As with the majority of global markets, the number of users accessing the internet via desktop devices has remained relatively static in India in the last couple of years, but to take this as a sign of stagnation within the digital industry would of course...
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comScore Local TV Ratings During Hurricane Harvey Confirm Viewer Reliance on Local Television Stations

comScore has released ratings information on consumer viewing activity in all Texas markets – including the massively-impacted Houston and Beaumont TV markets prior to, during and following the landfall of Hurricane Harvey – and announced that it will...
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comScore Reports September North American Box Office on Track to Hit a New All Time Record

September 2017 positioned to reach $700 million milestone for the first time ever at North American Box Office
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comScore Appoints Gregory A Fink as Executive Vice President Finance

comScore today announced that Gregory A. Fink has joined comScore as Executive Vice President, Finance, effective today, October 3, 2017. He will report to David Kay, who was appointed Interim CFO & Treasurer in September 2017.
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Estudo Global do Mobile

Earlier in 2017, our Mobile’s Hierarchy of Needs report demonstrated that many mobile-led behaviours can align with the human needs established in Maslow’s famous paper. In The Global Mobile Report, comScore uses mobile and multi-platform data from 14...
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