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What's The Open Rate Of Your Social Content

Your fans and followers have opted in to your brand’s communications, much like a social mailing list. But this mailing list is hard to reach, and many messages don’t make it through the "spam" filter.
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comScore Reports Q2 2013 Desktop Based US Retail ECommerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its estimates of Q2 2013 U.S. desktop-based retail e-commerce sales. Q2 2013 sales grew nearly 16 percent year-over-year to $49.8 billion, marking the fifteenth consecutive...
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comScore Reports June 2013 US Smartphone Subscriber Market Share

comScore Reports June 2013 U.S. Smartphone Subscriber Market Share
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Accessing Travel Sites via Mobile is Growing 6 Times Faster than PC in Italy

Mobile content consumption is on the rise and the travel category has gained popularity in Italy during the summer months. Almost 4.5 million users accessed a site in the travel category via their smartphone in the three month average ending June 2013...
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The UK Mobile Gaming Landscape

Mobile gaming in the UK continues to grow at a steady pace with little that separates it from social media in terms of audience reach. There are now over 20 million monthly mobile gamers, with 6 million playing games on their mobile on a daily basis....
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Get Mobile Now

Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and opportunities for those in the hospitality sector....
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2013 Southeast Asia Digital Future in Focus

comScore presents the 2013 Southeast Asia Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce.
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comScore Releases the 2013 Southeast Asia Digital Future in Focus Report

The report examines how the prevailing trends in web usage, online video, digital advertising, search, social media and e-commerce are defining the current marketplace and what these trends mean for the year ahead.
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Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Gian Fulgoni, co-founder and executive chairman of comScore Inc., on Kellogg's Digital ROI Boost
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42 Percent of Videos on UK Newspaper Sites are Ads

Newspapers in the UK had more than 22.6 million videos on their sites in May 2013, which is a 181 percent increase compared to May last year. Not only is it important to know how many videos are running on these sites, but also to understand what percentage...
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