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comScore Releases January 2014 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 67.6 percent of search queries...
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comScore Launches Mobile Metrix in Turkey

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets.
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comScore Wins IBM 2014 Beacon Award for Big Data and Analytics Analytics Innovation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the company was named winner of the 2014 IBM Beacon Award for ‘Big Data and Analytics: Analytics Innovation’ at the IBM PartnerWorld Leadership Conference in...
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vCE Audience Viewability Benchmarks Reinforce Message Normal is a Relative Term

Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions...
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What the comScore-Yahoo Partnership Means for vCE Clients

Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a comScore-Yahoo strategic partnership that will provide the industry with more robust campaign measurement for video, display, and mobile advertising...
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comScore Releases February 2014 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video...
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Digital Analytix Focus A Simplified User Interface for Actionable Business Insights

Available to all users of comScore’s Digital Analytix® Enterprise, this new UI provides easy access to frequently requested reports and data.
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Yahoo and comScore Partner to Expand Global Access to Ad Measurement

At today’s Digital Content NewFronts, comScore (NASDAQ: SCOR) and Yahoo (NASDAQ: YHOO) announced that they are partnering to simplify the digital ad buying and measurement process for marketers around the world.
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comScore Releases March 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 67.5 percent of search queries...
0% - ights/Press-Releases/2014/4/comScore-Releases-March-2014-U.S.-Search-Engine-Rankings

Viewability The Evolution of Digital Advertising From Direct Response to Branding

Digital advertising in Australia has grown at a torrid pace. When it comes to branding, advertising on the Internet is equivalent to only 24% of Australian TV spending. The problem isn’t a lack of effectiveness; the problem is the methodology being used...
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