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Fast Money When Wallets Go Digital

In a recent analysis of the digital payments industry, comScore found that 65 percent of U.S. smartphone users perform retail or shopping activities on their devices, with 1 in 5 smartphone users purchasing goods or services via their mobile phone. Such...
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Tectonic Shifts are Shaping the Multi-Platform Digital World

It was perhaps a simple and comforting way to look at the world that somehow made it seem more navigable. But ancient scholars like Pythagoras and Aristotle used data from the physical world around them to generate insights that would reveal the world...
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Tablets Reinvent Americans’ Relationship with Print

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers...
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Battling Bots comScores Ongoing Efforts to Detect and Remove Non Human Traffic

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain the impact of some forms of invalid, non-user initiated...
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comScore Releases September 2012 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 66.7 percent of search queries...
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Digital Analytix Monetization Allows Publishers to Create More Effective Viewability-Based Page Layouts and Advertising Packages

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability and duration data for...
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