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Comscore ListenFirst Media Announce Partnership to Deliver Cross Platform Branded Content Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that ListenFirst, the most comprehensive social media analytics solution for big brands, will provide measurement for Comscore’s Branded Content...
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Comscore Continues to Gain Momentum and Market Share in Local Markets Signaling Broader Shift in TV Measurement

More than ever, advertising industry stakeholders are seeking sophisticated measurement tools that enable them to understand and reach today’s modern consumer, particularly at the local level. That’s why Comscore (Nasdaq: SCOR), a trusted partner for...
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Veni Vidi Video Online streaming in the UK

With the 2020 edition of the BAFTAs behind us and days to go before the Oscars, Netflix has once again asserted itself as a movie powerhouse, with ‘Marriage Story’ and ‘Klaus’ picking up BAFTA awards, and ‘The Irishman’ being nominated for various Oscars....
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Back to the Future Flashbacks from CES 2020

Since 1967, the Consumer Electronics Show (CES) has been THE venue for the technology industry to introduce the latest electronic inventions designed to improve the lives of consumers. Over the past fifty years, however, this event has evolved into much...
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GSTV and Comscore Partner to Measure Cross-Platform Video Impact

GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, and Comscore today announced campaign results from two pilot studies that used a new approach to quantifying the effect of ad...
0% - ights/Press-Releases/2019/12/GSTV-and-Comscore-Partner-to-Measure-Cross-Platform-Video-Impact

Analyzing the Box Office Draw for Best Picture Nominees

Even in this new era of content consumption defined by a record number of streaming services, audiences are still flocking to theaters to see this year’s Best Picture nominees. But why? We look at what drove moviegoers to see the 2020 contenders on the...
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US Music Streaming Giants Are Now Mobile Audience Heavyweights

In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences vary across mobile web and app, as well as examine...
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Security

Comscore is committed to security in our practices, procedures, and solutions, all of which are built upon our reliance on key people, processes, and technology.
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How much time do people spend online each day?

Time spent on mobile (smartphone and tablet devices) is dominated by app usage. UKOM approved comScore data shows that apps falling under the gaming category are strong drivers of time online in the UK, with 69% of all app users accessing these on mobile...
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Comscore Announces New Leadership in APAC and EMEA

Comscore announced today two changes to leadership within APAC and EMEA to further growth and transformation of its International business.
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