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Comscore Announces New Leadership in APAC and EMEA

Comscore announced today two changes to leadership within APAC and EMEA to further growth and transformation of its International business.
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Comscore and PlaceIQ Launch New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announced today the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ...
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Stereotypes in Advertising A help or a hindrance

This blog series will provide a few highlights regarding each myth, starting with the impact of stereotypes in advertising. Read the full report for more details.
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Comscore Reports First Quarter 2019 Results

Comscore, Inc. today reported financial results for the quarter ended March 31, 2019. Strategic Review Expected to Produce Initial $20 Million in Annualized Cost Savings.
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Is TV dead? No… It's simply advanced

There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery method, such as Advanced TV, in order to effectively reach their target audiences.
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Employee Spotlight: Comscore's Tershone Phillips on Diversity in the Media Industry and Her Hope for Change


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COVID-19 and the evolution of online consumer behaviour in India

For consumers in India who have been confined at home since March 24, 2020 due to stay-at-home restrictions, the internet has become their main channel to work, socialise, entertain, and explore the world. So how have online behaviours evolved since the...
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Comscore Releases 2020 State of OTT Report

The over-the-top (OTT) landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the effect of the COVID-19 pandemic on consumer behavior. Amidst this evolving landscape, Comscore (Nasdaq: SCOR), a trusted...
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Social Media Spotlight – India, Indonesia, Malaysia


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Comscore’s ‘Epidemic Brand Safety Filter’ Lets Brands Opt Out Of Virus News

Rachel Gantz, GM of Activation Solutions at Comscore, discusses the launch of Comscore's Epidemic Brand Safety Filter with BeetTV's Robert Andrews.
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