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Panel Participation Yields Digital Insights

Recently, at the Minority Corporate Counsel Association’s CLE Expo in Chicago, I had the opportunity to participate in a fascinating panel discussion on the growing use of social media and its implication for businesses. The session included representatives...
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comScore and i360 Team Up to Provide Digital Marketing Insights

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with i360, a leading data and technology resource for the pro-business political and advocacy community, to provide insights into the online behavior...
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Changing How the World Sees Digital Advertising

Brands face a never-ending challenge to digest a multitude of data, identify metrics indicative of success, and turn it into a media plan that actually delivers results as promised. The market is drowning in data but what's needed is online measurement...
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Casi la mitad de la audiencia europea de internet accede a webs de deportes

This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites, with Turkey...
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Turkey and Ireland Have Highest Penetration of Sports Sites in Europe

Nearly 177.1 million internet users (45.8 percent reach) in Europe visited a Sports site in February, representing an increase of 15 percent in the past year. Sports sites reached 70.7 percent (16.4 million users) of the internet audience in Turkey, the...
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comScore Releases March 2012 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 66.4 percent of search queries...
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Online Newspaper Audiences Grow Ahead of French Elections

Over the past few years Le Figaro and Le Monde have fought for the crown of the largest online newspaper in France. In the last 15 months alone, the top spot changed hands 8 times. In February 2012, Le Figaro led the Newspaper category in France, having...
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vCE Breakfast Briefing Paris

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the France by Mike Read, Delphine Gatignol.
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So What if Only 1% of Facebook Fans 'Engage'?

At the outset, online advertising made a big mistake by deciding on the click as a measure of success. Unfortunately, it looks like we're about to do the same with social media.
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comScore Reports February 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study...
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