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comScore Announces Availability of Online Audience Measurement Services for Thailand

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the inaugural report on Internet usage in Thailand from its comScore Media Metrix service. The report found that Social Networking represented the most-engaging online...
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iPhones Have Significantly Higher Rates of Wi-Fi Utilization

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of mobile and Wi-Fi Internet usage on smartphones in the United States and United Kingdom. Based on census-level behavioral data from comScore Device Essentials,...
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UK YouTube Viewers are Avid Music Fans

In the UK, over 34 million viewers watched an average of 228 videos per viewer during February 2012. YouTube.com accounted for 87.9 percent (29.9 million) of the online video audience, making Google Sites the top online video property.
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validated Campaign Essentials Breakfast Briefing

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the UK by Mike Read, Scott Joslin and Mike Shaw. In addition to digital trends, it discusses the importance of ad validation in the digital world and...
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comScore Introduces Innovation to Validate Online Campaign Delivery in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the UK launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables...
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comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the...
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comScore Releases Full Results of vCE Charter Study

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases,...
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March Multi-Screen Madness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of web usage related to the 2012 NCAA Tournament based on data from comScore Device Essentials™. The study, which analyzed browser-based (i.e....
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Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service....
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Brazil’s Social Networking Activity Accelerates in the Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing...
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