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As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers.
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comScore Releases December 2015 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in December with 63.8 percent...
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comScore Releases December 2015 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2015 based on data from the comScore Media Metrix® and Media Metrix®...
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Viewability Analysis Reveals Ad Delivery Improvement in Italy

Viewability is an increasingly important topic in the Italian digital advertising industry, especially for advertisers who have become more aware of the issue, often demanding higher in-view rates and greater accountability from their publisher partners....
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comScoreRentrak Merger Approved by Shareholders

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that in separate special meetings of comScore and Rentrak shareholders, comScore shareholders voted to approve the issuance of shares of comScore common stock in connection...
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comScore Releases January 2016 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in January with 63.8 percent of search queries conducted.
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Combatir el fraude para incrementar el ROI: un debate con Kellogg y Krux

In this case study, learn how Krux and comScore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend.
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comScore Industry Trust Solution for Programmatic Now Available in 44 Countries

comScore, Inc. (NASDAQ : SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent...
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Gian Fulgoni Relishes Neverending Search For The Solution

We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second.
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