January 21, 2016

Comscore Releases December 2015 U.S. Desktop Online Video Rankings

RESTON, VA, January 21, 2016 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the Comscore Video Metrix® service showing that 197.1 million Americans watched online content videos via desktop computer in December 2015. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and UMG topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 181 million unique viewers. Facebook ranked #2 with 88.4 million viewers, followed by Yahoo Sites with 69.7 million, Vimeo with 58.6 million and Mode Media with 44.2 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
December 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Total Internet : Total Audience

197,088

Google Sites

180,955

Facebook

88,426

Yahoo Sites

69,699

Vimeo

58,644

Mode Media

44,223

VEVO

43,837

Maker Studios Inc.

42,404

Warner Music

40,096

Microsoft Sites

38,050

Comcast NBCUniversal

37,197

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Unique Viewer Percent Reach
AOL, Inc. ranked #1 in video ad reach, serving ads to 48.6 percent of the total U.S. population in December. BrightRoll Platform came in second with 47.2 percent reach, followed by SpotX Video Advertising Platform with 44.7 percent, LiveRail with 41.8 percent and Google Sites with 37.3 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
December 2015
Total U.S. – Desktop Computer, Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: Comscore Video Metrix

Property

% Reach Total U.S. Population

AOL, Inc.

48.6

BrightRoll Platform†

47.2

SpotX Video Advertising Platform†

44.7

LiveRail†

41.8

Google Sites

37.3

Specific Media**

33.1

Altitude Digital†

26.0

Teads Sites†

24.2

Tremor Video†

21.2

Videology†

19.0

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The December 2015 YouTube partner data revealed that video music channel UMG climbed into the top position in the ranking with 43.6 million viewers. VEVO occupied the #2 spot with 43.2 million unique viewers, followed by Warner Music with 40.1 million, SonyBMG with 39.7 million and BroadbandTV with 37.6 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers*
December 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

UMG @ YouTube

43,637

VEVO @ YouTube

43,175

Warner Music @ YouTube

40,091

SonyBMG @ YouTube

39,728

BroadbandTV @ YouTube

37,626

Machinima @ YouTube

25,327

The Orchard @ YouTube

23,282

ZEFR @ YouTube

22,456

AdRev @ YouTube

22,414

Collective @ YouTube

20,538

For more information: Request a Demo of Video Metrix

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.