2022 State of Streaming
RESTON, VA, January 21, 2016 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the Comscore Video Metrix® service showing that 197.1 million Americans watched online content videos via desktop computer in December 2015. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and UMG topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 181 million unique viewers. Facebook ranked #2 with 88.4 million viewers, followed by Yahoo Sites with 69.7 million, Vimeo with 58.6 million and Mode Media with 44.2 million.
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Unique Viewer Percent ReachAOL, Inc. ranked #1 in video ad reach, serving ads to 48.6 percent of the total U.S. population in December. BrightRoll Platform came in second with 47.2 percent reach, followed by SpotX Video Advertising Platform with 44.7 percent, LiveRail with 41.8 percent and Google Sites with 37.3 percent.
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique ViewersThe December 2015 YouTube partner data revealed that video music channel UMG climbed into the top position in the ranking with 43.6 million viewers. VEVO occupied the #2 spot with 43.2 million unique viewers, followed by Warner Music with 40.1 million, SonyBMG with 39.7 million and BroadbandTV with 37.6 million.
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About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.