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What's New in Digital Branded Content

What's new in the world of branded content and, most important, how do you measure it accurately? Gian Fulgoni recently presented at the BCON EXPO to discuss consumers' ever-changing content consumption habits, why and what they share, and how brands...
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comScores Value of a Digital Ad Whitepaper Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing...
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comScore Reports January 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for January 2015. Apple ranked as the top smartphone manufacturer...
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Measurement Proves the Effectiveness of Mobile Advertising

Ad Impressions, Ad Validation, Advertising, CPG, Viewability
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comScore in Association with IMS Announce New Research that Shows Insights into Audience Behaviors for the Main Mobile Apps in Latin America

comScore, a global leader in measuring the digital world, in association with Internet Media Services (IMS), leading digital marketing and communications company, released the results of the first edition of the research IMS Mobile in LatAm Study that...
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comScore Reports February 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2015. Apple ranked as the top smartphone manufacturer...
0% - ights/Rankings/comScore-Reports-February-2015-US-Smartphone-Subscriber-Market-Share

Study Reveals European Online Shoppers Demand Flexibility

Results show the advent of the ‘flex shopper’ – an online buyer who easily switches channels and devices when evaluating and purchasing products.
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How Walmart & Target are winning mobile

This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via smartphone. So which retailers are winning the mobile...
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comScore and Kantar Partner on Global Cross-Media Audience and Campaign Measurement

Earlier today, comScore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two companies – our products, technology, data assets, research...
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comScore Announces Beta Release of Mobile Metrix in Colombia to Measure Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the Beta launch of Mobile Metrix® in Colombia for reporting on app and browser audiences on smartphones and tablets. Mobile Metrix helps publishers demonstrate the size...
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