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The Renaissance of Cross-Platform Local Advertising


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Comscore Uncovers Significant Rise in Digital Consumer Spending

New report uncovers shifting consumer retail trends emerging from COVID-19 pandemic.
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Local TV Buys Gain From Digital Insights

Local TV advertising is getting more sophisticated with the development of technologies to help media buyers with their decision-making. That development is part of the broader convergence of traditional linear TV with various digital platforms that are...
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TV Must Embrace Digital-Style Buying

Nicolle Pangis, CEO of Ampersand – the initiative of Comcast, Cox and Charter designed to make the buying of addressable TV easier, sat down for a video interview with Beet.TV after the group launched a new tool for that.
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We’re Breaking Silos for Audience-Based Buying

Tracking cross-platform viewership to ensure that advertising reaches its intended audience has become much more sophisticated as marketers, agencies, media outlets and measurement companies combine their consumer data in various ways.
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TV Needs an Impression-Based Currency for Pay-Per-Performance


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Comscore Renews Agreement with TEGNA Inc

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a renewal agreement with TEGNA Inc. (NYSE: TGNA), a local news leader with 64 stations in 51 markets. Under the terms of the agreement,...
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OTT Shows Key Strength in Impression-Based Targeting

Kate Diehl, director of media buying at Pinnacle Advertising sat down with Beet.TV to talk about the growth of OTT services and the importance of taking an impression-based approach to targeting audiences.
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Local TV Shines As Viewers Seek Pandemic News


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Comscore Provides Update on Strategic Alternatives Review Process

Comscore, Inc. (Nasdaq: SCOR) today provided an update regarding its review of strategic alternatives announced last year. Comscore's board of directors and management, supported by its legal and financial advisors, have conducted a thorough and deliberate...
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