New report uncovers shifting consumer retail trends emerging from COVID-19 pandemic
RESTON, Va., Oct. 20, 2020 - The COVID-19 pandemic has significantly changed consumer behavior, forcing retailers to navigate a new era of retail and e-commerce habits as an unprecedented holiday shopping season quickly approaches. Against this changing landscape, Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to release its in-depth 2020 State of Retail report.
Drawing from Comscore’s consumer panel and custom surveys, Comscore’s 2020 State of Retail report explores the shifting trends across the retail industry, the impact of the COVID-19 pandemic, and what this holiday season may look like for the industry. The report includes 60 pages of insights to help advertisers and retailers understand how digital commerce and consumer sentiment has changed, which segments are experiencing rapid growth and how brands can best connect and engage with their audiences.
Key insights include:
For more information and to purchase the full report, please visit comscore.com/Retail2020.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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