TV Must Embrace Digital-Style Buying
Nicolle Pangis, CEO of Ampersand – the initiative of Comcast, Cox and Charter designed to make the buying of addressable TV easier, sat down for a video interview with Beet.TV after the group launched a new tool for that.
Can a “GRP” transform into a “CTR”? The evolution of TV metrics may not be so, well, linear – but Nicolle Pangis believes that television must quickly learn to speak digital’s language if it is to truly benefit from the connected TV opportunity.
This video is part of 'Advancing Toward a Common TV Measurement Currency', a Beet.TV leadership series presented by Comscore. For more videos from the series, please visit this page.