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TV Audience Optimization

Discover the value of TV programs and ad content with custom analyses of dynamic viewing.
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ICC Cricket World Cup 2023: A wish of a billion hearts

The beginning of October marked the start of the biggest cricket tournament of the year, the ICC Men’s Cricket World Cup 2023. This 10-nation tournament will be played to crown the new champion of the One Day International format of the game – the final...
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Football Coverage Shines on Broadcast and Cable in Sacramento CA

In yet another week of exciting NFL football coverage, Sacramento, CA residents made sure to catch all of this week’s biggest games.
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Acast Inks Global Partnership with Proximic by Comscore

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore to enable cookie-free audience targeting for podcast advertisers around the world.
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Descubre las Tendencias del Consumidor Digital en Chile

Comscore comparte un completo reporte sobre cómo navega el consumidor digital en Chile y el mundo. Este informe resume los hábitos de consumo de los usuarios en sitios y aplicaciones relacionados con el retail, entretenimiento, consumo de noticias, entre...
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The future of cross-platform measurement

While consumers have accelerated their cross-platform behavior in the past 3 years, Comscore has been focused on solving the complexity of unified measurement to meet audiences where they are. Across planning, activating, measuring and learning, we have...
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L effetto della serie Beckham sui social media

Fisher Stevens' documentary series 'Beckham' premiered on Netflix in October 2023. The four-part miniseries chronicles English footballer David Beckham's story – covering his career on the pitch spanning various international clubs and featuring interviews...
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A Sports Filled Week in San Antonio TX

Nearly 1 in 4 San Antonio, TX homes tuned in to watch Sunday afternoon’s game, earning the KABB (FOX) broadcast the number one position in this week’s broadcast series ranking.
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Comscore Reports Third Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended September 30, 2023.
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Reach Frequency and Beyond

As this season’s NFL audiences have shown, they continue to fragment across screens.
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