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comScore Releases November 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in November. The total U.S. Internet audience...
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comScore Releases November 2010 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 66.2 percent of searches conducted....
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Green Monday Witnesses 954 Million in U.S. Online Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 43 days of the November – December 2010 holiday season. For the holiday season-to-date, more than $23.82 billion...
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19.2 Million Spanish Internet Users watched 2.9 Billion Online Videos in October 2010

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its recently launched Spanish comScore Video Metrix service, indicating that 2.9 billion videos were viewed online in Spain in October 2010.
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Infographic: Mobile Usage in Japan, United States and Europe

Javier Pérez at Metagràfic.es created this outstanding infographic using data from our comparative report on mobile usage in Japan, United States and Europe.  The report examined multiple dimensions of mobile usage including content consumption, demographic...
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U.S. Online Holiday Spending Approaches 22 Billion for the Season

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 40 days of the November – December 2010 holiday season. For the holiday season-to-date, more than $21.95 billion...
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Colombia Internet Audience Increases 31 Percent in Past Year to Rank as Fastest-Growing Market in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its latest study on Internet usage in Colombia. The report found that Colombia is the fastest-growing Internet market in Latin America, growing 31 percent...
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U.S. Online Holiday Spending Surpasses 17.5 Billion for First 35 Days

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 35 days of the November – December 2010 holiday season. For the holiday season-to-date, more than $17.5 billion has...
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Who Will Rid Us of this Meddlesome Click?

As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to Thomas Beckett, the Archbishop of Canterbury: “Who will...
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Moving Beyond the Click – How Digital Advertising (Should) Work

The Internet was coined ‘the most measurable medium’, largely as a result of the industry’s reliance on click-through rates (CTRs) to measure online advertising. But over the past several years, and through a variety of industry research, we’ve learned...
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