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Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030

Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for video measurement then? This panel will talk about what...
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Fresh Perspectives in Measurement Innovation

Measurement innovation is exciting for our industry. At the same time, this rapid pace of change requires a constant need to stay informed.
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The Future of Everywhere: Creating a Common Audience Definition across Platforms

In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement.
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The four unexpected behavioural trends in Asia-Pacific

In this blog post, we consider four unexpected trends that have emerged in the aftermath of the Covid-19 pandemic. The data covers Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.
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Comscore Response to the Log4j Vulnerability

As you may be aware, the Apache Software Foundation announced a critical vulnerability for a logging facility known as Log4j. Comscore wants you to know our customer and partner data has not been impacted by this vulnerability.
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Top 5 Steven Spielberg Films

With "The Fabelmans" expanding into wider release over the Thanksgiving holiday, Senior Media Analyst Paul Dergarabedian breaks down the Top 5 Steven Spielberg films of all-time at the domestic box office.
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What are Marvel's Top 5 Opening Weekends of all-time?

What are the Top 5 (MCU) opening weekends of all-time?
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Global and Asian Box Office Overview

At the CineAsia Expo 2022, held in Bangkok Thailand [December 5-8], Comscore presented an Overview of the Global Theatrical Box Office Grosses with highlights on Market Shares and change year on year across the different regions around the world.
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A Look At The Career of James Cameron

Check out the latest Comscore video and this time with 'Avatar - Way of Water' on the horizon, Comscore's Senior Media Analyst Paul Dergarabedian takes a look back at the career of James Cameron Stay tuned to the end where he recounts a college memory...
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What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals as they browse across the web, nor will [they] use...
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