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The Digital Box Office Examining COVID-19s Effects on Blockbuster Season Through Social Data

Summer blockbuster season – it’s a staple in American film culture. Those summer months where school is out and days are long create the perfect release window for Hollywood’s biggest and most ambitious popcorn fare. Budgets are massive, film rights to...
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Consumers Are Trying New Brands; Time to Double Down on Branded Conte

The face of advertising is changing and 2020 is accelerating these changes in ways that I believe are not a fad but a true, significant shift in the way you, the advertisers, should be thinking about your go to market plans – and why social should be...
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Scream Looks to Slash Its Way to the Top of the Box Office

Paul Dergarabedian, Comscore Senior Media Analyst, joins Hallie Jackson and Steve Patterson on NBC News Now to discuss the prospects for the movie theater industry in 2022.
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Brand Innovators' TV & Cross-Screen Measurement

As television merges with digital channels, brands are looking for ways to reach audiences in more targeted and compelling ways across the spectrum of linear television, CTV and OTT.
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Box Office Showdown - Memorial Weekend Edition

Comscore's Paul Dergarabedian & Scott "Movie" Mantz, Correspondent for KTLA Channel 5 in Los Angeles discuss one of the most important Memorial Weekend's ever for the movie industry as "A Quiet Place Part II" & "Cruella" make their debuts.
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Online Gaming in the Asia-Pacific Region

This week’s snapshot summarises the online gaming media footprint in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers websites and mobile apps where consumers...
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Comscore Adds John Tinker as Vice President of Investor Relations

Comscore announced the appointment of John Tinker as Vice President of Investor Relations, effective June 15, 2021.
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Theaters Now Open at Highest Levels of the Pandemic

Movie theaters in North America are now open at their highest level and greatest number since the shutdown on March 20, 2020. This is great news as we head into the Memorial Weekend & for "A Quiet Place II" & "Cruella!"
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Movie Theaters are Primed for a Comeback


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Addressable Ads Promise Outcome-Based Metrics

National networks are increasingly prioritizing addressable advertising, and demand is outstripping supply on linear TV Beet.TV spoke with Scott Worthem, Global EVP, Strategic Partnerships & Business Development, Comscore regarding the addressable opportunity...
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